Master's Degree in Visual Identity and Positioning for Photographers | International FX Photography School

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Develop your own perspective, build a solid career, and carve out your space in contemporary photography.

The Master in Visual Identity and Positioning for Photographers is a training program designed for photography professionals who wish to define an authentic voice, strengthen their presence in the visual industry, and develop a distinctive, solid, and recognizable photographic language.

Through a comprehensive approach that combines authorship, fashion photography, technique, visual narrative, and professional strategy, this master's program guides you from conceptualizing ideas to producing personal series, professional editorials, and photographic manifestos that enhance your identity and elevate your positioning in the industry.

A formation for photographers who want to boost their voice, identity, and rightful place in the professional world.

Contemporary photography demands more than just technical mastery: it requires editorial criteria, project methodology, critical thinking, strategy, and a clear visual identity that allows to stand out in a world filled with images, automations, and repetitive influences.

The challenge for today's photographer is to build their own perspective, understand the contemporary visual context, and learn to position themselves coherently within the creative industry.

This master is designed for:

Photographers looking to develop a unique and recognizable voice.
Professionals who want to strengthen their position within the creative and editorial industry.
Creatives in need of a clear method to develop authentically conceptual projects with strength.
Those who wish to integrate fashion, visual culture, and photographic technique into a coherent language.
Photographers who want to build professional portfolios capable of opening doors in calls, brands, galleries, or editorials.

Visual identity, authorship, and discourse in photography.

The Master's in Visual Identity and Positioning combines practice, analysis, and professional guidance to stimulate critical reflection as well as photographic production. Throughout the process, you will work on:

Art and authorship: constructing visual identity, narratives, and your own photographic discourse.
Fashion, visual culture, and professional positioning: understanding fashion photography as a space for aesthetic experimentation, cultural reflection, and projection within the contemporary industry.
Technique as language: learning to refine photographic technique to turn it into a distinctive expressive resource.
Artist statement: writing and honing authored texts, essential for positioning yourself in calls, exhibitions, curatorships, and editorials.

This module will allow you to build a solid conceptual foundation to develop projects with intention and depth.

Tutoring and reviews with professionals

Photographic Critique, Creative Dialogue, and Visual Experimentation

Group critiques

Collective sessions where projects in progress are analyzed, training in critical thinking, photo editing, and visual argumentation.
Inspired by methodologies from schools like ICP or ECAL, this dynamic teaches you to present, defend, and contextualize your work clearly and professionally.

Visual rewriting

Exercises aimed at revising, refining, and redirecting your projects based on collective analysis.
The master will guide you in building an authentic visual voice and translating that identity into a professional strategy: from the portfolio to the communication of your work.

Real production

During the training, you will develop:

A strong, personal project
A professional fashion editorial
And a technical manifesto that defines your visual language

All of these works are part of your final professional portfolio, which is presented in a real exhibition environment.
The process is guided by a faculty with a consolidated international trajectory, linked to both the artistic and commercial fields.

Final exhibition at HAAH Space

Ha.aH Space, an art and culture center located in the heart of Barcelona, is a dynamic space where creativity, innovation, and community converge. There, artists, curators, and the public come together to explore and celebrate contemporary art in all its forms.

Within this cultural and visibility framework, exhibiting in an art gallery represents a decisive moment in the career of a photographer, as it places their work in a space where it ceases to be just a shared image and becomes a piece with presence, weight, and its own place within the artistic discourse.

Your final Master exhibition at Ha.aH Space not only serves as a legitimizing framework for how your voice enters into conversation with the art world in a full and formal way, but also grants access to audiences that would otherwise be inaccessible: collectors, curators, critics, museum directors, and specialized press.

PROGRAM
CREATOR_ARALE
REARTES

Arale Reartes (Barcelona, 1995) is an artist working in the field of photography. After graduating in Art History from the University of Barcelona (2016) and studying Photography at the Industrial School of Barcelona (2017), she continued her development at the International Center of Photography in New York. During the four years she lived in the city, she delved into the world of fashion photography, collaborating with media outlets such as Vogue and Condé Nast Traveller, and with international brands such as Armani, Rimowa, Massimo Dutti, and Ami Paris.

Her personal work focuses on self-portraiture as a territory for explorations of identity and emotion, articulating a dialogue between her commercial practice and her more introspective artistic universe. Through self-representation, Arale explores the duality between fragility and the construction of imagery, generating images that reveal a constant tension between the intimate and the performative. In her recent projects, the artist uses her own body as a narrative instrument to address themes such as alienation, loss, and the transformation of the self, positioning photography as a space of resistance and symbolic reconfiguration.

Her work has been featured in PhotoEspaña 2025, as well as in various galleries in Barcelona, Berlin, and Japan, consolidating a practice that oscillates between the poetic and the conceptual. Her work is characterized by a gaze that combines vulnerability and control, establishing a visual language where introspection becomes a form of aesthetic and political assertion.

TEACHERS

TXEMA SALVANS

Txema Salvans (1971, Barcelona) is a Catalan photographer who, over the past three decades, has developed a documentary and artistic approach outside the usual platforms of photojournalism, including photographic essays. Salvans alternated his studies between biology and photography.

He studied at the ICP with a scholarship before moving to La Fabrica in 1996. Joan Fontcuberta has described his work as a "balance between critical thinking and a poetic sense of humor." Fontcuberta writes, "Txema Salvans shows us these scenarios of leisure in post-industrial society, capturing their emphasized surreal banality and sharpening the feeling of amusing strangeness they produce in us." Salvans presents his projects mainly in book format. His first book, Nice To Meet You (2005), won the 2015 Photo España award for best photobook.

The Waiting Game (2014) was awarded as the best Ibero-American photobook. He has published the trilogy The Waiting Game with the RM publishing house. With the English publisher Mack, Salvans has released My Kingdom and Perfect Day. Txema Salvans' work has been published by major international media such as Le Monde, Suddeustsche Zeitung Magazine, Stern, New York Times, Welt der Frau, NZZ, Liberation, Monocle, Colors, Big Mag, Vice, Marie Claire, GQ France, Elephen, British Journal of Photography, Wallpaper, ID Magazine, Matador, and El País Semanal. Recently, he has exhibited his work at the Centre D’Art Contemporani Arts Santa Mònica, Museum of Contemporary Art Hamburg, Museum fur Photographie Braunschweig, and the Museum of Contemporary Art Reina Sofía.

MARIA DARKROOM

Her path toward art has been intuitive and self-taught. Although her academic background is in Economics, she grew up surrounded by painting: her grandmother and uncle were oil painters, and creativity was always present in her environment. For many years, art coexisted alongside her career as an economist, until four years ago she decided to leave that world behind to devote herself fully to her artistic practice.

She currently collaborates with professional photographers on commercial, editorial, and personal projects, bringing a particular sensitivity to light, materiality, and process to each commission. These experiences in applied photography coexist with a more experimental artistic practice, where the darkroom becomes a space for research and creation.

In her personal work, she develops photographic compositions entirely within the laboratory, without using negatives and working exclusively with light. Her practice explores perception, memory, and time, investigating how images are constructed not only through technical means, but also through fragments, absences, and layers of meaning. It is both a technical and poetic body of work: a dialogue between the rigor of analog processes and the fragility of light as the sole material.

LEANDRO FEAL

Leandro Feal (Havana, 1986) is one of the most interesting artists of the young generation of Cuban photographers. His work maintains the intimate character of domestic photography, hence the spontaneity of his frames and the naturalness with which his characters face the camera.

His work has been exhibited in institutions such as the National Museum of Fine Arts in Havana (MNBA), Cuba; the Reina Sofía National Museum Art Center, Spain; the Pérez Art Museum in Miami (PAMM), USA; the Brownstone Foundation, France; and the Atlantic Center of Modern Art, both in Spain, among others. Feal's work is part of the collection of the Museum of Modern Art (MoMA), USA.

JES LEVY MAGALI
MANAGMENT

MAGALI is an artistic representation agency that works with clients in the fashion, beauty, and advertising industries.

Founded in Berlin, MAGALI represents international photographers and directors.

With a personal approach to connecting brands and artists, finding unique ways of interpretation, and expanding dialogues within an extensive network of contacts, MAGALI's representation work goes beyond the conventional.

EDUARD
SANCHEZ
RIBOT

Eduard Sánchez Ribot is a still life photographer born in a small town in Catalonia, currently based between Barcelona and Paris. After earning a degree in Multimedia Engineering, he decided to leave his profession behind to research and learn photography in a self-taught manner. His most personal work seeks to represent his inner world while capturing the simplicity and uniqueness of small everyday moments. In a way, searching for answers through observation helps him understand who he is.

By approaching photography in a deep, delicate, and intense way, he creates carefully ordered compositions that bring him a sense of serenity. In 2017, he co-founded the artistic collective Juan Nadie, with which he has produced various exhibitions and publications. Eduard has also worked as a photographer for major brands such as Gucci and Miu Miu.

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Visual identity and positioning for photographers.